About Us Crus & Amala
Our Roots, Crus & Amala

Our Story

Crus & Amala was founded on a deep belief in wine as a connector - between people, places, and stories. At its heart is Aline Rudasingwa, a classically trained sommelier with roots in Rwanda and a home in Canada. Her journey through wine has been shaped by both rigorous study and hands-on experience, from formal certifications to harvest work across Europe.

With Crus & Amala, Aline brings together technical expertise and genuine intention, building an import and distribution business grounded in integrity, relationships, and cultural exchange. Each wine in the portfolio is chosen with care, reflecting a commitment to terroir-driven, thoughtfully made wines and the people behind them.

We believe wine is at its best when it is shared - not just poured. Whether you are at the beginning of your wine journey or seeking deeper layers of understanding, we invite you to explore alongside us.

Our pathways Our Mission

Our Mission

Crus & Amala was born from a simple idea: that wine should tell a story - of people, place, and purpose.

We are importers and distributors of exceptional European wines to emerging markets across Africa, starting with Rwanda, Kenya, South Africa, and Côte d’Ivoire.

We partner with dynamic winemakers whose values and craftsmanship we deeply admire. Rooted in integrity, relationships, and a genuine love for wine, our mission is to bring high-quality, thoughtfully made wines to new audiences across the continent.

We choose our partners with care, seeking out domaines whose values mirror our own - where quality, terroir-driven wines, and authenticity are non-negotiable.

For us, it’s not just about what’s in the bottle. It’s about what it stands for.

"Burgundy, Jura, Piemonte, and Champagne have long held my heart, and I look forward to sharing remarkable producers from these beloved regions with East Africa."

Aline Rudasingwa, Founder.

Bringing dynamic winemakers to Africa's emerging markets

Excellence in Wine Industry

Quality and Authentication are the hallmark of our products