Inspiring Wines.
Markets in Motion.

Crus & Amala was born from a simple idea: wine should tell a story – of people, places, and purpose.

About Crus & Amala

Bringing dynamic winemakers to Africa's emerging markets

We are importers and distributors of exceptional European wines; bringing them to emerging markets across Africa. Starting with Kenya, South Africa, and Côte d’Ivoire.

We partner with dynamic winemakers whose values and craftsmanship we deeply admire. Rooted in integrity, relationships, and a genuine love for wine, our mission is to bring high-quality, thoughtfully made wines to new audiences across the continent.

We choose our partners with care, seeking out domaines whose values mirror our own – where quality, terroir-driven wines, and authenticity are non-negotiable.

The word Cru in Crus refers to a designated vineyard or wine-growing area recognized for its quality. Amala, in Sanskrit, signifies purity.

Together, they embody our commitment to wines of excellence - sourced with integrity and rooted in meaningful relationships.

Crus & Amala was founded on a deep belief in wine as a connector – between people, places, and stories.

At its heart is Aline Rudasingwa, a classically trained sommelier with roots in Rwanda and a home in Canada. Her journey through wine has been shaped by both rigorous study and hands-on experience, from formal certifications to harvest work across Europe.

With Crus & Amala, Aline brings together technical expertise and genuine intention, uniquely positioning her to build an import and distribution business grounded in integrity, relationships, and cultural exchange. Each wine in the portfolio is chosen with care, reflecting a commitment to terroir-driven, thoughtfully made wines and the people behind them.

We believe wine is at its best when it is shared – not just poured. Whether you are at the beginning of your wine journey or seeking deeper layers of understanding, we invite you to explore alongside us.

“Burgundy, Jura, Piemonte, and Champagne have long held my heart, and I look forward to sharing remarkable producers from these beloved regions with East Africa.”

Aline Rudasingwa, Founder