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Crus & Amala
Crus & Amala

Inspiring Wines. Markets in Motion.

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Our Mission

Crus & Amala was born from a simple idea: wine should tell a story - of people, places, and purpose.

We are importers and distributors of exceptional European wines; bringing them to emerging markets across Africa. Starting with Kenya, South Africa, and Côte d’Ivoire.

We partner with dynamic winemakers whose values and craftsmanship we deeply admire. Rooted in integrity, relationships, and a genuine love for wine, our mission is to bring high-quality, thoughtfully made wines to new audiences across the continent.

We choose our partners with care, seeking out domains whose values mirror our own - where quality, terroir-driven wines, and authenticity are non-negotiable.

For us, it’s not just about what’s in the bottle. It’s about what it stands for.

Bringing dynamic
winemakers
to
Africa's
emerging
markets

Why Crus and Amala?
The word Crus refers to a designated vineyard or wine-growing area recognized for its quality. Amala signifies purity. Together, they embody our commitment to wines of excellence - sourced with integrity and rooted in meaningful relationships.
Crus & Amala Crus & Amala

OUR STORY

Crus & Amala was founded on a deep belief in wine as a connector - between people, places, and stories.

At its heart is Aline Rudasingwa, a classically trained sommelier with roots in Rwanda and a home in Canada. Her journey through wine has been shaped by both rigorous study and hands-on experience, from formal certifications to harvest work across Europe.

With Crus & Amala, Aline brings together technical expertise and genuine intention, uniquely positioning her to build an import and distribution business grounded in integrity, relationships, and cultural exchange. Each wine in the portfolio is chosen with care, reflecting a commitment to terroir-driven, thoughtfully made wines and the people behind them.

We believe wine is at its best when it is shared - not just poured. Whether you are at the beginning of your wine journey or seeking deeper layers of understanding, we invite you to explore alongside us.

Why Support Crus & Amala?

You will be supporting a female-led wine startup in the most exciting wine market on the planet. Through our fundraising campaign, you will have the chance to experience a once-in-a-lifetime wine voyage to unique destinations or receive a hand-selected bundle; both curated and by our founder.

Each entry makes this exciting initiative possible. The funds we raise will be invested in the marketing, clearing, and distribution needed to make this vision a reality. Your support not only gives you the chance to experience something extraordinary - it directly drives these wines into new communities. Read on to learn more about the Campaign!

"Burgundy, Jura, Piemonte, and Champagne have long held my heart, and I look forward to sharing remarkable producers from these beloved regions with East Africa."

Aline Rudasingwa, Founder

Campaign Introduction

Hello, I’m Aline, founder of Crus & Amala and a trained sommelière through the Court of Master Sommeliers and WSET.  Creating Crus & Amala, is a dream come true, and we need your help to make it a reality. I’ve carefully curated wine packages and experiences I know you will love to help support the next phase of bringing exceptional wines to East Africa!

Through this Grand Raffle, you can win one of the following extraordinary prizes:

  1. Wine journeys to Champagne, Burgundy, and Piemonte
  2. A Masai Mara safari
  3. A Zanzibar escape
  4. Curated wine packs
  5. Paris dining experience

All tickets are placed into a single prize pool and remain there for all seven draws!

Your participation directly supports the opening of our Nairobi brick-and-mortar space, as well as the distribution, storage, and logistics that bring these wines into emerging African markets.

Thank you for supporting Crus & Amala and for believing in our vision. Each contribution strengthens every step of this journey; a journey I am honored to share with you.

-Aline S.

Raffle Items

The Grand Cru Giveaway: Value: $1,600

The Grand Cru Giveaway: Value: $1,600

Raised: $0.00
0%
Goal: $20,000.00
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The Journey Fund

The Journey Fund

Raised: $0.00
0%
Goal: $20,000.00
Explore
Pour it Forward

Pour it Forward

Raised: $0.00
0%
Goal: $19,000.00
Explore

You will be supporting a female-led wine startup in the most exciting wine market in the world, and have the chance to experience a once-in-a-lifetime and carefully curated voyage hosted by our founder.

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Get in touch
Contact us
Want to work with us? We'd love to hear from you.
Email: aline@crusandamala.com
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